What is the role of search engine optimization in various websites?

What is the role of search engine optimization in various websites?

The full name of the Search Engine Optimization is Search Engine Optimization and the Chinese translation is Search Engine Optimization. Digital Marketing Agency It is an internet marketing technique used to improve the natural ranking of a website in search engines.

The role of search engine optimization research is mainly reflected in the following aspects:

1. Increase website traffic. Because SEO can make the site in search engines to get higher rankings, it can effectively increase site traffic.

2. Improve the user experience. After SEO optimization, users can easily find the content of the website and browse the website more easily.

3. Improve the brand image. Seo can bring a degree of brand influence and visibility by increasing the brand's market share.

4. Bring direct sales benefits. For some companies, the search engine can bring in direct sales revenue, which is called“Direct traffic”

5. Lower costs for corporate advertising firms. Search engine advertising cost management is often not low, through the search we can also let users find our site needs, this can effectively save advertising costs.

Internet users will use search engines such as Baidu and Google to search for information that can be quickly found on the search results page. Why do some websites rank first and some second in search results? Are these rankings random or regular? The answer is "ranking is the norm", which follows the law of search engine optimization.

Q: What is the role of SEO?

A: the higher the ranking, the easier it is for searchers to see. The role of SEO is to improve the ranking of the site, that is, the use of search engine search rules to improve the site in the search engine natural ranking, so that the site ranked higher, more likely to be others click to browse, to achieve transformation.

In order to let the novice Seo intuitively understand the operation mode of SEO, there is not much theory involved. Before learning search engine optimization, be clear that if you want your website to rank high in search results, you have to go through search engine optimization, which is why you need to learn search engine optimization.

In general, in this case, the visitor will only focus on the top-level search analysis of the site in the search results, only through SEO can we sort our products, information, and content more effectively into the search results on the home page, this makes it easier for visitors to each search term to see their own technology products, information and content.

SEO and search engines

For us in China, we have discussed what "search engine optimization" means. How does Seo work? " Second, the country needs a clear Chinese information website. Search engine optimization mainly studies which search engine, and English website search engine optimization mainly aims at which search engine.

Generally speaking, Chinese websites are for Chinese people. At present, almost all Chinese Internet users use the Baidu search engine to search for information, so Chinese websites are mainly Search Engine Optimization for the Baidu search engine, english-language sites are Search Engine Optimization to search engines such as Google and Bing.

Basic principles of search engine optimization A Chinese website is the same for Baidu search engine, 360 search engine and sogou search engine. But the search mechanism of each search engine is different. So when a website or keyword ranks high in Baidu, it may not rank high in sogou or 360, while a website that ranks low in Baidu may rank high in other search engines.

It's normal to rank differently in different search engines, but if a website is well-SEO-ed, it will rank well in several well-known search engines, which is a long and gradual process, don't worry!

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