How can cold chain logistics solve the problem of distribution and freshness at C-end?

From the perspective of cold chain logistics of fruit and vegetable products, harvesting, storage, packaging, transportation and sales all need the support of cold chain logistics. Nearly 80% of fruits and vegetables in developed countries are transported through cold chain logistics, while the current cold chain circulation rate of fruits and vegetables in China is only about 5%. Data show that the loss of fruits and vegetables in China accounts for 20% ~ 30% of the total output of fruits and vegetables. In terms of cold chain logistics of meat products, nearly 90% of meat products in China are sold without cold chain guarantee.

cold chain logistics

How to solve the "last kilometer" distribution?

Generally speaking, the cold chain logistics company distribution of fresh electronic products to the city, has completed the historical responsibility, but this is still a big development gap from the fresh door to door, which is also a problem in China's actual situation. Cold chain large distribution locomotives can not be in the city on the road to travel freely, the delivery of the work target to the cold storage for the end, for many reasons, the cold storage in the distribution of fresh market products will not necessarily use their own freshness system with the function of the vehicle, the product can arrive at the door after the store, in fact, they have begun to no longer really fresh.

How to solve the "last mile" distribution?

The best way to solve this problem is to pick up the goods immediately after the arrival of consumers, which is unrealistic. Logistics and distribution time is uncertain, the consumer purchase time is not fixed, how to solve this problem needs to be further explored. Although the use of low-temperature ice packs to consumers to send fresh food is not a real cold chain home delivery, but in fact most customers can understand. It depends on how the businessman guides consumers, how to make consumers understand psychologically and rationally. It is very erudite.

In the case of not being able to solve the whole cold chain delivery to the home, merchants should try to improve the service consciousness and refine the service items, so that customers can enjoy more services, in order to achieve the psychological balance of their expected consumption, which is very important. For example, the traditional fresh merchants have basically realized the distribution to the sellers in the marketplace, fresh food e-commerce can consider this point, the integration of distribution resources of offline merchants, so as to achieve the distribution of long-distance fresh food delivery to the end consumer. You can see the essence of e-commerce, in addition to product quality, more importantly, it is still in the service.

Cold chain logistics

How to solve the freshness problem of C-end distribution

Is to do local O2O, still have to consider the problem of enterprise distribution, distribution staff should mainly include the following two important aspects, one is freshness, the second is logistics and distribution. How to keep fresh? The development of seafood and meat preservation is inseparable from the preservation technology and equipment, the traditional preservation of freshness is to rely on the foam insulation board to do, has not been used to us now, this research method also provides a Chinese program for the preservation of freshness. In addition, can we have our own better preservation method?

How to solve the preservation and distribution problem of C-end?

Theoretically there will be a portable preservation device suitable for distribution in the future, which should be considered by high-tech companies and cold chain companies. For example, a small refrigerator equipped with DC power supply in a family car is a good product that preservation enterprises can try. In addition, plastic packaging can also be considered for fresh food, but plastic packaging should also consider the problem of freshness. The use of vacuum packaging or better insurance material for packaging is very meaningful.

In terms of distribution, with the above freshness preservation equipment, distribution will not be a problem. Emerging e-commerce companies can integrate local distribution resources for their own use as described above, or they can set up their own distribution team, or outsource distribution to local distribution logistics to solve the distribution problem on the C side.

There is another option in the middle, that is, some fresh food e-commerce companies are trying to "food basket" delivery model. The reason for this delivery model is because of the time allocation problem between the customer and the fresh food business. For example, the goods delivered to the door, but the owner is at work how to do? So the two sides can agree to set up a point where goods can be put and picked up, the customer can take the purchased ingredients home on the way home from work, without delaying the buyer and seller's time.

In addition to this, there is a teaching model research mainly including for special farming, special treatment processes for breeding or the development of ecological breeding of livestock and poultry, can be simultaneously transported to the designated geographical area through a general corporate logistics live, and then processed locally, so that we can greater ensure the freshness of the ingredients, on-demand processing, the same day processing of the same day delivery of meat to their own development of the target user , used for data storage of live animals in the warehouse also does not require too high conditions, cost management is mainly saved in the transportation does not use the cold chain.

cold chain logistics freshness

0