Hotels, apartments and accommodation, what's new in the accommodation industry?

Hotels, apartments and accommodation, what's new in the accommodation industry?

The big era of consumption upgrading

Consumer upgrading is a cliche that is already changing the retail industry. outcall massage hong kong Xiaomi, Hema Fresh, NetEase YEATION, and Overseas Amoy are all warmly sought after with the concept of "new retail", and the market size is also growing exploatively. As another major consumer market after the people's pockets are bulging, the accommodation industry has also ushered in a new spring.

In the tourism industry, the accommodation industry is one of the most noteworthy areas, and 2023, the accommodation market will usher in a new period of development. outcall massage services Accommodation industry users shift from public consumption to individual payment methods.

Completely different from the previous hotel industry's fundamental market structure, which is characterized by:

1. the use of accommodation information services for most of the people pay for their own, personal payment is the mainstream;

2. The age of consumers is significantly younger, with 20-40 years old as the main consumers;

3. Based on the characteristics of consumers, the accommodation industry is subdivided into hotels, inns, apartments, homestays and other business formats to meet the needs of different scenarios of user groups.

Fashion, art, color, network experience, smart technology, these elements must be integrated into the accommodation products, making the accommodation industry a comprehensive experience of "the house is used to live in, but also to see, and to live in".

How to upgrade hotels and apartments is the new way out.

groggery

The "2020 Research Report on the Continuous Development of China's Big Accommodation Industry", initiated by Yingdi Consulting and students of Erforeign Hotel Enterprise Management and Technology Institute, revealed that by the end of 2019, the total number of service facilities projects in China's accommodation industry was 422,458, and the total number of room employees was 1,5310,732, of which 288,973 were in the hotel accommodation market alone. The total number of guest rooms is 1,4100,226, with an average of 49 rooms per family per year. The number of hotels accounts for 68% of the national accommodation industry, and the number of rooms accounts for 92% of the national accommodation industry!

As the oldest form of tourism and accommodation industry, with such a high proportion, there is no room for market growth. The hotel industry is undergoing massive consolidation and consolidation. As a kind of service industry, the service industry is based on the foundation, only from the service quality, service means, service content, service attitude, service environment and other aspects, strengthen the service awareness, change the service concept, strengthen the service measures, in order to improve the level of high-quality civilized service.

In a research report last year titled "Focusing on the Rental Market: First-tier Cities are Endless, second-tier cities are Growing Fast," Orient Securities said that China's rental population has reached 190 million people, mainly migrants and college graduates, and the corresponding rental market size is 1.3 trillion yuan.

In the long-term market, from the unit price and forest price, as well as the buyback rate, it is very profitable, but at the same time, long-term rental apartment investment, high operational service requirements, profitability has been the pain point of this industry. This cost-cutting approach, which relies on reducing the home experience, is clearly not sustainable.

The healthy development of the long-term rental apartment market cannot be separated from two core issues, one is professional housing rental services, the other is to improve rental products and post-rental services, as well as professional, large-scale, standardized services. To meet these two requirements, investors need to have a large number of listings and professional operational services.

Homestays, inns

Compared with the three traditional accommodation industries of hotels with thousands of stores, inns with dissimilation and subdivision, and apartments requiring large-scale accommodation, a new accommodation format of "B&B and inn" has emerged unexpectedly in the next few years. The characteristics of short-term rental homesays are low threshold of enterprise investment industry, as long as there is a vacant room, add tens of thousands of yuan moderate decoration design in line with China's online standards can begin to enter the social market.

In the context of consumption upgrading, housing above 500 yuan has gradually become the mainstream, especially the rise of emerging middle-income groups and the arrival of the age of two children, the housing phenomenon of "many people and many days" is popular, and the trend of promoting family and hotel "luxury" is obvious.

The so-called "success is also what, failure is also what", B&B Inn bubble only two years. The survey also showed that 51.3 percent of respondents said they or their friends had a bad experience when staying at a hotel. Among the reasons for poor experience, the biggest problem is that the hotel supporting facilities are not perfect (54.0%), followed by the health conditions cannot be guaranteed (49.2%); Poor service attitude (11.9%) was also cited.

How do you end up standing in the fresh air?

Double the service profit, a set of professional washing and drying equipment can be achieved.

The competition of accommodation industry is a kind of competition of enterprise brand, but also as a kind of competition of social service. Who has good service, who can better adapt to the needs of different customers, who can occupy more markets. Service can reflect the level of management development, which also contains its own cultural and educational connotation and the spiritual life style of employees, and show in front of our public interests is a through the brand

apartments and accommodation accommodation industry

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