Optimize and Promote:Three Tips for Optimizing Word of Mouth Marketing on the Internet

Over the past year, global businesses have been under the shadow of the epidemic, and many foreign trade companies have shifted from offline to online word-of-mouth marketing, a shift that underscores the importance of social media marketing in increasing business awareness and fully understanding consumer feedback on brands to improve their competitiveness.

Today, UEWA will share with you three suggestions for social media online word-of-mouth marketing. Let's take a look~

The first point: social network media will focus on the development of promoting "one-stop service commerce"

What is one-stop service? For example, in the past, the process of purchasing a product for each consumer was largely divided into identifying the product, collecting reviews on different web pages, and possibly planting a lawn in the process of purchasing another product and then re-advertising it before deciding whether or not to buy it. There are countless opportunities for consumers to abandon your product and to minimize this, the "one-stop" business was born. Instagram stories, for example, promote products with product information, purchase links and hashtags for people to find reviews. Once you enter the link, you can decide whether to buy or not. From recognizing the product, to observing what others are saying, to deciding to buy, it's all on the same platform, a so-called "one-stop shop". Brands and social media platforms work together to create dedicated homepages, from the display page to the purchase link, which is more convenient from the consumer's point of view!

Point 2: Community Listening is an essential tool to prevent public relations disasters.

Previously, we promoted the concept of community listening, whereby companies use the Internet to gather consumer feedback, observe the positioning of their brand in the marketplace, understand the reputation of their products among consumers, and gain insights into the behavior of their competitors. It can also accurately analyze social media performance for a company's brand to determine its future direction. Similarly, community listening can be effective in preventing and responding to common "PR disasters". It can detect signs of damage to a company's brand image before it occurs and, where appropriate, youfind limitedtake immediate action to prevent the situation from worsening and avoid reputational damage in the first place. If a crisis is handled properly, or even if it turns into a crisis, it is an essential tool for any corporate brand.

Point 3:Leader marketing in social media is more important.

Influencer Marketing (Leader Marketing) is closely related to "one-stop service business", most of the KOLs in Instagram and Facebook, to promote the enterprise products in a friendly and soft angle, by them in the social network media to disseminate a variety of advertising and marketing messages, and then guide the students to consumers to recognize as well as the product, we teachers can use a common term to say We teachers can use a common term to describe them as "netroots bloggers". The fame and reviews of bloggers increase the purchasing desire of Chinese consumers, and according to a social survey, 82% of consumers will buy a product because of the promotion of their favorite blogger.

However, choosing the right blogger for your brand is not easy. Before choosing a blogger, a brand needs to know their online positioning, background information, number of followers true or false, and even if the blogger has promoted a competitor before. Only by getting a full understanding can they achieve maximum promotion efficiency while saving money and time.

As a professional overseas promotion expert, UEWA has decades of digital marketing experience and can customize marketing solutions for you in branding overseas, online marketing, social media operation and so on. Welcome to contact us through the contact information at the bottom of the official website!

Marketing social media professional overseas

0